Privacy Policy

This Privacy Policy aims to familiarize you with the rules we follow in relation to the collection and processing of your personal data when you visit or shop in the online store, as well as how you can exercise your rights. Here you will find information about what personal data we collect and how we use it, how to access your personal data or request its deletion.

Who is the user of this document?
This Privacy Policy is intended for persons whose data we process, namely:

Visitors to
Users who purchase a product on
Users who contact us via the contact form or by phone.

Who is the Administrator of your personal data?
Fidelity Trade EOOD, registered in accordance with the laws of the Republic of Bulgaria and entered in the commercial register with EIK 203120537 and with its registered office in the city of Varna, 9 Tsar Petar St.

We collect and process personal data as a data controller in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679).

Contact information regarding the processing of personal data:


What personal data do we collect and how do we use it?
The data we collect is mainly related to the fulfillment of our obligations under the contract for goods you have purchased from the site.

We may also use the data for the purpose of providing information about current promotions and special offers, after your express consent to do so.

When you visit the site, regardless of whether you purchase a product or not, we may collect user usage and location data through so-called cookies. When visiting the site for the first time, the user is informed about the cookie policy and his express consent is required.


More about the use of cookies and their functionality can be found in our Cookie Policy

When registering a user on the site, regardless of whether you purchase a product or not, we collect the following categories of personal data:

Name and Surname - these data are collected and processed in order to identify our customer.
Email address – required to confirm circumstances related to an order (order confirmation, order dispatch). Also for marketing purposes, to send current offers and promotions, only after the express consent of the user has been provided.
Telephone number – it is necessary to contact the customer, in case of need, in connection with a placed order or in case of a complaint. Also in order to fulfill the order, so that it is correctly delivered by the courier company.

When placing an order through the site, the data we collect are:

User's delivery address - for the purpose of fulfilling the distance contract concluded between us and the user.

Customer profile - if you have ever purchased products from us, your customer profile is retained even after the distance contract is concluded, namely your name, email, telephone and address, order history. This is necessary in the event of claims made by the user against us or in the event of an inspection by a competent state authority - National Revenue Agency, Commission for Consumer Protection, etc. This information is stored for a period of 6 years.

Newsletter - the data we collect in this case is the user's email address. The purpose is to send news, current promotions and special offers for our products. For this purpose, explicit consent is required from the user, which is given upon completion of registration on the site or through the user profile.

The user can at any time unsubscribe from the newsletter by clicking on the "Unsubscribe" button located at the bottom of each newsletter.

Who do we share your personal data with?
The protection of your personal data is very important to us and we take it extremely seriously. Within our organization, only employees whose duties are closely related to order processing and customer service may have access to your personal data. Outside the framework of our organization, we may provide your personal data to our partner companies, in order to fulfill an order (for example, a courier company for the delivery of purchased goods).

We would never sell or trade your data to third parties for marketing purposes.

How do we protect your personal data?
In order to protect your personal data as much as possible, we have taken a series of measures:

- We use a secure site through which we collect your personal data. Data sent via HTTPS is protected using the Transport Layer Security protocol (TLS).

- Only employees whose activity requires the use of these data for the purpose of delivery of goods have access to personal data.

- We cooperate with organizations that strictly adhere to and fully comply with the law on personal data protection.

What are your rights?

At any time, you have the right to request and receive information about your personal data that we store. This must be done in writing, by email or post, after identification by you.


In the event that your personal data is inaccurate or incomplete, you may request rectification. If you are a registered user, you can correct your personal data on your profile page.


At any time, you have the right to withdraw your consent to the processing of personal data. From this point on, we will stop processing your personal data, except in cases where you have an unprocessed order that has not yet been shipped or the data is requested by a competent authority, in case of misuse.


You have the right to object to the processing of your personal data if you believe that it is not in your interest. We will stop processing your personal data, except in cases where there are legal grounds that take precedence over your interests or in the case of defending legal claims due to legal claims.


You have the right to ask us to delete all of your personal data, except in the following situations:

- In case of an order, we will keep your data according to the accounting rules.

- For the establishment, exercise or defense of legal claims.

- In case you have an outstanding debt to us

- If you are suspected of abuse or have abused our services in the last four years.


You have the right to receive your personal data in a structured, widely used and machine-readable format and you have the right to transfer this data to another controller. We process your data in an automated manner and based on your consent.


If you believe that we are processing your personal data in an unlawful manner, you can contact us and we will provide you with the necessary assistance. You also have the right to lodge a complaint with a supervisory authority.

In the Republic of Bulgaria, the competent supervisory authority is the Commission for the Protection of Personal Data.

Update to our Privacy Policy

An update to our Privacy Policy regarding the processing of your personal data is possible. The latest version of the policy will always be available on our site.